It appears KPMG have discovered the value of listening - but are they pricing it accordingly?

The Value of Listening

Acuity Group
It appears KPMG have discovered the value of listening - but are they pricing it accordingly?

The 2014 Advance Global Australian Forum and Awards were held in March at the Sydney Opera House. In an interesting discussion about "disruptive innovation" we learn that while KPMG have discovered there is great value in listening to their clients - they have not considered the monetary value of this service.

See the 39 minute mark of the following link for Susan Ferrier's response when asked how KPMG plan to implement a pricing strategy for their new "listening" service:

http://www.sbs.com.au/news/article/2014/03/13/advance-global-australian-forum-2014-disruptive-innovation

How do you suggest putting a monetary value on this highly valuable service?