At Acuity, we understand the challenges of selling services to discerning clients. We often work with people who are technically proficient in their chosen field – lawyers, accountants, engineers, scientists, but may have never been trained in the skills necessary to generate work or convert opportunities.
We also know that most professional and technical services people don’t like thinking of themselves as ‘selling’ anything. Professionals like this wish that the client just somehow knew ‘how good we are’. How frustrating it is to know that you are highly competent at your core skill, but you have difficulty communicating that effectively to prospective clients, and getting them to commit.
To accomplish this, we have developed a process called RAPPORT, which is designed to allow you to make sales without being a salesperson. You don’t need to learn any fancy closing techniques, or be an outgoing personality to use RAPPORT – you just need to learn and apply the process to be successful. And anyone can learn a process.